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TeraMeraBeach

Goa produces over 400 tonnes of garbage daily. Disposal, collection and segregation are a growing problem. 35,00,000 domestic tourists flock to Goa every year. Tourists contribute to the garbage nuisance as many litter the beaches and the roads. In the tourist season, October to April, there are 100,000 visitors on the beaches every day. Baga, Calangute and Miramar are three of the most popular spots.

This unique public awareness campaign #TeraMeraBeach was aimed at educating people on beach management, cleanliness, safety, and beach culture along the coastal stretch. #TeraMeraBeach has successfully completed two innings of the campaign.

The #TeraMeraBeach campaign started a dialogue with 25,000 tourists over 150 days on three North Goa beaches. Through the use of a drum circle format and art installations created from waste materials to raise awareness. The idea was to make beach visitors aware and make them realize their responsibilities while enjoying the beautiful beaches of Goa. This message was also meant for our local Goan population and stakeholders in the tourism industry like beach shack owners & employees, tour operators etc to become more involved and engaged with their natural heritage and responsibilities.


#TeraMeraBeach 2017-18 (Keeping Goa’s Beaches Clean Through Music and Art)

The successful #TeraMeraBeach campaign which took place at Baga and Miramar that spread to Calangute, Candolim, and Colva beaches. The campaign consisted of daily drum circles led by musicians followed by each participant of #TeraMeraBeach adding one piece from the collected waste to the community art installation. The art installation consisted of bottles, cans, papers, cloth, etc. collected by the participants during the clean-up drive.

A unique one-of-a-kind pop-up Waste Bar was made operational along the Candolim – Baga beach stretch where beachgoers could trade waste as a currency against beverages and sundowners. Plastic straws, cigarette butts, and bottle caps were used as currency and the beach-goers were made aware of the waste generation on the beaches.

#TeraMeraBeach 2018-19 (Pop-up Waste Bar)